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What if you were friends with a bunch bad-ass business leaders and entrepreneurs? What would you ask them about their successes, challenges, and most valuable advice? Imagine you could learn from their experience to help you build the high-impact business you’ve always envisioned.

That’s exactly what Business for Unicorns delivers.

Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. Every episode serves up actionable advice from leaders who are walking the talk.

Start listening at businessforunicorns.com/podcast.

Nov 29, 2021

Mark and Pete are back!

In this episode, Mark and Pete talk about:

  • Self-evaluation
  • Planning 
  • Asking for help

Interested in working with BFU? Learn more below:


Nov 22, 2021

Michael, Mark, and Pete are back with another episode of the season. This time, they discuss the most common mistakes they see fitness business owners make.

This week, we discussed:

  • Reactive vs. proactive hiring
  • Raising prices
  • Creating standard operating procedures

Work with us:


Nov 8, 2021

Michael and Mark are back with another bonus episode of the season...In this episode, Michael and Mark talk about mentorship in the fitness space, the importance of peer groups, and their experience with them.

In this episode, Mark and Pete talk about:

  • Why peer groups are useful
  • The importance of mentorship
  • Community...


Nov 1, 2021

About Kelly:

Kelly Edwards played for O’Dea High school, and won the state 3A championship three out of his four years there, 04, 05, 07 (they lost in the championship game his junior year- 06).

After O’Dea he played for Che Dawson at Highline Community College. They won the Western Division title his sophomore...