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What if you were friends with a bunch bad-ass business leaders and entrepreneurs? What would you ask them about their successes, challenges, and most valuable advice? Imagine you could learn from their experience to help you build the high-impact business you’ve always envisioned.

That’s exactly what Business for Unicorns delivers.

Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. Every episode serves up actionable advice from leaders who are walking the talk.

Start listening at businessforunicorns.com/podcast.

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  2. Episode 528: Is Your Business Model Maturing With Your Client Avatar?

Episode 528: Is Your Business Model Maturing With Your Client Avatar?

Mar 20, 2026

This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym.

They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms.

Head to the link in our show notes or mention that you are BFU member when you meet with the team: https://www.pushpress.com/offer/business-for-unicorns-pushpress-2026

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

  • Claim your FREE copy of Gym Marketing Secrets HERE
  • Follow BFU on Instagram HERE
  • Subscribe to MF's YouTube Channel HERE

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.