Gym Business - Business for Unicorns Podcast

What if you were friends with a bunch bad-ass business leaders and entrepreneurs? What would you ask them about their successes, challenges, and most valuable advice? Imagine you could learn from their experience to help you build the high-impact business you’ve always envisioned.

That’s exactly what Business for Unicorns delivers.

Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. Every episode serves up actionable advice from leaders who are walking the talk.

Start listening at businessforunicorns.com/podcast.

Episode 557: The First 100 Days: Fix Retention Before You Buy More Ads with Mike Weust

Jun 29, 2026

Exercise.com is the all-in-one platform built for gym owners who are done duct-taping software together. One custom-branded platform — your members, your programming, your billing, all in one place. Gym owners like APEC Sports Performance made the switch and went from running three or four tools to running everything...

Episode 556: The State of Hiring and Internships in 2026

Jun 26, 2026

To grab a ticket for Seattle click HERE.

And use the code SEATTLE26EARLYBIRD to save $300.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the...

Episode 555: Tips for Designing Your Gym from the Experts at Perform Better

Jun 22, 2026

Learn more about Perform Better Summits HERE.

Follow Perform Better on Instagram and Facebook.

Or check them out at performbetter.com

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and...

Episode 554: What Makes BFU Different From Other Coaching Groups? with Mark Fisher

Jun 19, 2026

To get our Raise Your Rates Playbook, click HERE.

About Business for Unicorns

Episode 553: From Garage Gym to 100 Clients with Rose Doldoorian

Jun 15, 2026

Struggling to keep up with the business side of running your gym?

TeamBuildr OS helps gym owners ditch the admin, streamline their operations, and get back to coaching. Set up in under an hour, no IT required.

👉 See how it works at teambuildr.com

About Business for Unicorns

Business for Unicorns helps gym owners and...